White labelling is common in many industries. Supermarkets, for example, often sell the same product under different brand names. But when it comes to your health – particularly your hearing – it’s worth taking a closer look.
In the hearing aid industry, white labelling means devices made by major manufacturers are sold under different or exclusive names. A clinic might offer a hearing aid from one of the “big seven” manufacturers, but with different branding, packaging and software. It may look like a different product – but it’s often the same hearing aid, just rebranded.
First, it makes comparing hearing aids across providers difficult. Two clinics might offer the same core technology, but one sells it under a recognisable brand while the other uses a white label version. Without full transparency, it’s hard to compare features, price or performance – and even harder to know what you’re actually getting.
Second – and more significantly – some white labelled devices come with locked software. This means the hearing aid can only be adjusted by the original clinic. If you move, travel or seek a second opinion, another audiologist may not be able to help – even if the device was made by a manufacturer they typically support.
A hearing aid is not just a consumer gadget – it’s a health device. Like any health device, you should be able to choose who provides your care and be confident that support is available wherever you are.
Understanding white labelling helps you ask the right questions and make informed decisions. If you’re unsure what brand you’re being offered – or whether a hearing aid can be serviced elsewhere – it’s okay to ask. Transparency matters – especially when it comes to your hearing.
A white label hearing aid is made by a well-known manufacturer but sold under a different name, usually exclusive to one clinic or retail chain. It may look or function the same as a branded model but carries a different label and, in some cases, modified software.
Not necessarily. The underlying technology is often identical to the original branded version. The concern lies more with transparency, locked software and limited servicing options – not the quality of the device itself.
White labelling gives clinics more control over pricing and branding. It can also make it harder for customers to shop around, as the product may not be directly comparable to others on the market.
Locked software restricts programming access to one provider or chain. If your hearing aid needs adjusting, only the original clinic may be able to do it. This can be a problem if you relocate, travel or want a second opinion.
Ask the clinic who manufactured the hearing aid, whether the software is locked, and if the device can be adjusted by other providers. A transparent provider should be able to answer these questions clearly.
Before you commit, ask the right questions – because when it comes to your hearing, informed choices lead to better outcomes.